It doesn’t seem like 34 years, but that’s when PERFECT MAGIC opened its doors.
Life was simpler then. We thought it was a big deal when we bought an electric typewriter. I can hear some of you asking, “What’s a typewriter?”
Now we have 6 computers; three at home and three in the office. Phil’s okay with them. He convinced me that an iMac would make his work so much easier. I’m still learning how to use the telephones. They were much simpler then too.
For you youngsters who were born with a mouse in your hand, you will have to picture a world without computers, without DVD’s, without Video tapes, Facebook, or Twitter, and all those other gadgets you have attached to your ears. Back then an apple was something you ate, and if you had a mouse you’d get an exterminator.
If you wanted to know what was new in magic, you went to the magic shop or magic conventions, or bought MAGIC MAGAZINE , or the GENII or sent for catalogs, which were made out of paper – period. If you wanted more than a magic trick you bought books and read. If you were really serious you might even join the local branch of an international magic organization, the International Brotherhood of Magicians (IBM) or the Society of American Magicians (SAM) The Canadian Association of Magicians (CAM) and their magazine Northern Peaks wasn’t born yet. Membership to either one entitled you to their monthly magazine which also provided magic tricks, news, etc.
From time to time famous magicians would come to town and give lectures. I remember Dai Vernon lecturing at the Mount Royal Hotel when it was on Peel St.
Phil and Dai Vernon at the Passport to Magic in Toronto
People would come into the store and ask what’s new? We’d demo a trick and if they liked it, fine, if not… on to something else. We knew each customer, what they liked, what they were capable of, and would guide them accordingly.
Those days are over! Now if a customer sees something on YouTube and if it’s not on our website, they email us or phone and ask if we can get it for them. Usually we can. There’s a whole world to choose from. A few weeks ago a customer wanted the book “Handcrafted Card Magic” by Denis Behr. After many phone calls it seemed that the only way to get it was from Denis himself, who lives in Germany. So we did. So instead of us going out and deciding what is great, we let you, the customer, do it. We let you know what’s there, but in end, you’re the boss!.
Sid Lorraine, his wife Rene, Phil, “Magic Tom” Auburn and Carl Cloutier.
What we did have was Magic Conventions! 19 years Wim Vermeys and Phil Matlin and wives worked year round to make sure you had the best entertainers of the day. David Acer, in About Perfect Magic (see first paragraph above) talks about the first Magie Montréal we held on the Site of Expo 67. Were you there?
From left, Wim Vermeys, Gary Ouellet, Romaine Phil, and Hiawatha
I’ve posted some photos of the early days which may bring back some memories. Enjoy! Can you name all the people? If you have special memories of those days we’d love to hear about it. If you want more photos let me know.
And the winners are ……..
Dealer’s room with Paul Diamond