We live in an age of instant gratification. We don’t like to wait for anything. 3 seconds on for the computer to change programs is 3 seconds too much. Now. We want it now. Nor can we take the time to spell properly. You are is much faster if you write u r. And texting or emailing someone from my iphone is wonderful because it anticipates what I am going to say and give me a choice of 3 words so it practically writes it for me.
I think I once mentioned that someone who bought The Raven came back a few days later and told Phil he couldn’t figure it out. Phil asked him what his problem was and knew it was clearly explained on the DVD.
“Did you watch the DVD?” asked Phil.
“Are you kidding me? It’s an hour long!” was the reply.
Phil told him to go home and watch it. Why do I bring this up now? A new trick came in that Phil wanted to check out. It was a great trick. I watched the instructions too. My first thought was, “That’s a lot of trouble to go through to do a trick.” And then I realized I was one of these instant gratification people. My next thought, believe it or not, was Paul Gertner. Maybe you’re too young to have heard of him. I think he was on “Fool US” but that’s not why I thought of him. Many years ago he won the close-up prize at FISM, if my memory serves me right, for “Ring On Hour Glass”. I saw him lecture once and he showed how he did it. If anyone reading this was at his lecture you’ll know exactly what I mean when I talk about going the extra mile. It was an incredible feat of thinking to plot this out, let alone do it.
So if you buy something because the effect is so strong, and you get it and have to prepare something that’s more involved than you are prepared to take on, think of the end result and get back to it. It will be worth your effort.