Monthly Archives: January 2016

Getting Your Act Together

An old time customer came in yesterday. He hadn’t been here for awhile, and he said he had to replenish a few things. In the course of conversation I was showing him stuff and he commented that he had his act together. And I thought, “What a great title for a post!” Thanks Martial! But he was looking at new stuff and I don’t think he’ll be that long before his next visit.

The thing about magic is either you need new audiences or new tricks. It’s easier to get new tricks. I’m not just thinking about magic. I know for a fact, as Phil’s piano agent, that its easier to get booked at a place he’s already played at, than to cold call a new place and tell them how wonderful he is, and how much the audience will enjoy him.

As  a matter of fact he used to play at one place every year and then they had budget cuts and then a new activity director. One thing with another he hadn’t played there for years. I figured things change and maybe they have money now.  I called the new director, spun my tale, and she hired Phil. She wasn’t at the show, but she said she heard such raves from everyone, and she emailed me and hired him for next year. Phil always changes his repertoire. Of course he doesn’t have to buy a new piano each time, but then again a magic trick isn’t as costly as a piano. He plays the same type of music but varies it.

So, once you get your act together, you should keep a record of what you did for each client. Actually list the effects, date etc. If they call you back, you can do the same show, but with minor changes. If you are doing a rope trick, change it to another rope trick. If you are doing Color Changing CD’s, change it for Color Changing Wreaths. Even If they’ve seen  the CD effect, they will still get a surprise at the end and the person who is hiring you will see that it is not the same old, same old. That way you don’t have to come out with a whole new show. Just substitute bits and pieces that fit in. Take out a part that didn’t work as well as you hoped it would. You should be constantly looking for improvements and we are here to help you in getting your  act together.





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There’s More to Magic than Fool Us

If you buy a magic trick or learn it through a video or book, and you fool someone, or an even a whole audience, the trick worked, it did what it was supposed to, but did you? That’s the question. Everyone has a different approach to magic. That’s what makes it so much fun, but if you just fool someone and leave them wondering and trying to figure it out, I don’t think it’s enough. They should feel thrilled, excited, astonished, delighted and a whole host of other adjectives. The trick can’t do that by itself. You are the one that makes that happen.

Everyone has their own personality. You have to find yourself, your magic self, and when you are magic and the trick is magic you have a winning situation.

Last week we had a visit from Mysterion and Steffi. (on the right, next is Phil and Adam Sutton. (Adam is working on a documentary, The Magic History of Cinema) MysterionMysterion and Steffi performed at the Wiggle Room last week. Phil and I did not get to see the show as it was too late in the evening for us old timers, but I didn’t have to go to know they would be great. They have an act they worked out together.  They each have their own personality, which shines through what they are doing. They did some magic here and it was such fun and amazing and we have no idea how they did it.

But this I know. It didn’t happen overnight. It took time and thought and practice. Lots of practice.

Spidey IMG_0370wrote a post for my blog.(see Montreal’s Spidey Makes It to Penn and Teller). He was a young awkward kid when he first came into the shop, and now he is on top, no longer awkward and a terrific magician and hypnotist.  In his post he takes the time to tell you what you have to do, what he did, and it paid off. A tip of the hat to him and all the others who go the extra mile to make their brand of magic special.





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Is Magic Too Expensive These Days?

Darn right! It is for the dealers as well, especially Canadian ones. But there is more than one way to skin a cat. No offence to the cat, its just an expression.

Yes, the key word is downloads. Many people are sceptical, but once you have tried it you will thank me for giving you the nudge. The best part of it is, there is no exchange rate. If it costs $10.00 U.S. you pay $10.00 Canadian. What could be better than that. It only covers books and DVD’s but what a great choice you have! There’s over 1600 choices and besides having the Canadian dollar at par with the U.S, Downloads are less expensive, sometimes much less expensive than the hard copy, and you can turn the DVD’s into hard copies once you buy them if you wish. And there are new ones every day.

The Beauty of DOWNLOADS:

  • They are less expensive than the hard copies.
  • Same U.S. and Canadian price.
  • No shipping costs
  • No customs.
  • They don’t take up space on your bookshelf.
  • Both books and DVD’s are available.
  • There are often unbelievable specials!

Why do I bring this up now ? Before we went on holiday, someone phoned and said he was trying to download a DVD and was having a problem. You have to do this on line and Phil cleared up the problem he was having and he said he would try again. He phoned the next day and said how thrilled he was with the results. I only takes a day at most unless you order on the week-end. Then it will take two days at most.

So do yourself a favour and take a serious look into downloads.We’ll help you if you have a problem.

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